Archive for “November, 2015”

Art Week Miami Short List

Art Week Influence HORIZFor 14 years, the Influence Communications team has been celebrating art in Miami the first week of December – with hundreds of thousands of friends, clients and tourists. Here’s our 2015 short list of favorite and most anticipated events of Art Week Miami.

The Satellite Fair. NADA – New Art Dealers Alliance is among the oldest running Basel satellite fairs, the only one run by a non-profit organization, and a leader in emerging artist and gallerist representation. We’re excited to see how they transform the Fountainebleau this year.

The Film Screening: The Soundscape – South Beach’s massive outdoor music and film venue – will be showcasing art films for free each night of the week. Weather permitting, a great way to end your day or start your night.

Off the beaten path: Don’t miss local gallerist Anthony Spinello’s “Littlest Sister” show in Little River, featuring 10 unrepresented Miami women artists. Little River may never be this accessible during Art Week again…

Neighborhood: The Design District is promising more than ever this year – more galleries, more site-specific installations, more people-watching. The best stuff is all free, including entrance to the Institute of Contemporary Art.

New & different: Come bear witness to the emerging Faena Forum and experience what promises to be some of the most boundary-pushing experimental programming of the week at the Faena Collaboratory. Other site-specific commissions will be unveiled across 6 city blocks. We can’t wait.

Take a break: We love the Broken Shaker, Le Baron, the Standard… but when we want to break away and still be in the middle of everything, we go to favorite local spots: Boxelder in Wynwood, the Deuce on South Beach, and the Corner Downtown.

Getting around: Walk, Bicycle, Shuttle, Carpool, Uber or UberBOAT, Lyft. Whatever you do, try to leave your car at home.

The Details:

NADA @ the Fountainebleau: 4441 Collins Ave, Miami Beach.

New World Soundscape: 17th ST. & Washington, Miami Beach.

Spinello’s Littlest Sister: 7221 NW Second Ave, Little River.

The Institute of Contemporary Art @ The Moore Building. 4040 NE 2nd Ave, Design District.

Faena Collaboratory, 3425 Collins Ave., Miami Beach.

Boxelder aka BXLDR: 2825 NW 2nd Ave, Wynwood.

Mac’s Club Deuce: 222 14th St, Miami Beach.

The Corner: 1035 N. Miami Ave., Downtown.

We suggest alternative transportation.

Snowflakes, candy canes and the Starbucks cup controversy

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“There’s no such thing as bad PR.”

With the holiday season rapidly approaching, the typical marketing idea of dropping Christmas at the first mention of fall is being utilized by every possible corporation. Snowflakes, candy canes, snowmen – commercial Christmas is everywhere.

One problem.

The culture in the United States has become one of annoying political correctness; everyone is offended by something, and no one is ever pleased. It is impossible to have every group agree on even the littlest issue, including a coffee cup.

As one of the biggest companies in the world, Starbucks obviously feels the weight of the overly zealous American public. In an attempt to combat this issue, the coffee giant released their annual holiday cups a little differently this year – simply two-toned red. In the eyes of Starbucks, they wished to please everyone, including those who celebrate Christmas.

Initially, you could say this approach completely backfired on Starbucks. Evangelical Christian pastors were in an uproar and Donald Trump even threatened to boycott the coffee. Social media was anti-Starbucks, until it wasn’t.

Soon enough, the American public rallied behind their favorite ridiculously priced coffee. Celebrities, like Stephen Colbert, continued the conversation, mocking those offended by the removal of commercial, not religious, Christmas on cups that we literally throw away.

One thing is for certain, people cared. With over 18 million hits on Google, the “Starbucks cups controversy” gained traction across the country. People everywhere were commenting on the issue, with only a small minority actually angered by the cups.

More importantly, Starbucks has created a completely successful marketing strategy, without ever spending a dime. With those rallying behind the coffee giant, the controversy has done anything but hurt sales. The boycotts that were threatened never materialized, and the Christians initially hurt by the new cups have calmed.

The lesson is: people should be talking about you, negative or not. It is better for people to care about your brand. Starbucks really knows the true meaning of American Christmas – make money.

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