Archive for “April, 2016”

Influence’s Director of Public Engagement Strategies joins team for Miami’s first Ciclovía

krmWhen she’s not changing the way cities, agencies and brands engage the community, our own Kathryn Moore sometimes wears another hat, as Florida’s expert on Ciclovías, also known as “open streets” or vias recreativas.
Kathryn was one of the first Americans ever to participate in the Network of Ciclovia Organizers, or la Red de las Ciclovías Unidas de las Americas. She has seen traveled widely and expanded her experience as both an organizer and a participant in these programs, both locally and abroad.
Currently, Kathryn provides her expertise to cities and agencies in FDOT District 6, serving Miami-Dade and Monroe Counties. She is most excited about this Sunday’s Ciclovía in Miami Beach.
“I was born and raised in Miami Beach, and some of my earliest memories are of a very different Lincoln Road and Washington Avenue,” Kathryn says. “Since 2008, it has been my dream to bring ciclovia to my hometown and I’m grateful to be on the team making it happen.”
Thought our partnership with FDOT, local cities can receive our support in all aspects of planning and executing open streets programs. If you would like to know more about how we can help bring Ciclovía to your city, please call us at [786.531.7284]. We hope to see you this Sunday, May 1st.

LBA: “Building Transportation” Breakfast Featured in Miami Today

Miami, FL - The Latin Builders Association (LBA) brought together the key government officials whose mission is to implement transportation, transit and mobility solutions throughout Miami-Dade County during its Signature Breakfast: Building Transportation today, March 16, 2016.The panel consisted of the following government officials: Aileen Boucle, Executive Director of Miami-Dade Metropolitan Planning Organization (MPO); Alice N. Bravo, Director of the Department of Transportation and Public Works of Miami-Dade County; Gus Pego, P.E., District Secretary for the Florida Department of Transportation (FDOT); Javier Rodriguez, Director of Miami-Dade Expressway Authority (MDX).”Taking the lead and working with the Public and Private sectors to develop solutions to Miami-Dade’s traffic challenges in order to create a more vibrant, livable, sustainable Miami-Dade County is a top legislative priority of the LBA as it affects economic development, affordability and quality of life in our community,” said Alex Lastra, President of the Latin Builders Association.

The breakfast, hosted by Bilzin Sumberg and held at their offices in Downtown Miami, served as an informational opportunity and a call to action for LBA members and guests, who had the opportunity to participate in a Q&A and ask the panel questions regarding mobility, future projects, funding, and potential solutions to the transit issues facing Miami-Dade County.

For hi-res photos, please contact Sabrina Paz Riesgo
Check coverage of the event in an article in Miami Today!
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It’s all fun and games till someone loses their job – April Fool’s Day 2016

For hundreds of years, pranksters across the world have honored the mysterious tradition of April Fool’s Day with hilarity (from the ancient Roman holiday of Hilaria) and jokes.  Now with the powerful tool of social media, people crack up millions online on the funniest day of the year.  This April Fool’s Day, brands used the silly holiday as a marketing tool to impact their followers – for better or worse.

Perhaps the most well received April Fool’s 2016 prank belonged to the online pastime, neigh, religion, of Netflix, with an elaborate joke involving 90’s heartthrob – and Greek yogurt ambassador – John Stamos. Using both Netflix and Stamos followers, a fake partnership began on April 1st, revealing a documentary on Stamos’s life.  A viral leaked Stamos meltdown, a Twitter feud, and ultimately a video apology from leadership at Netflix created an ideal war for social media junkies to obsess over.  Much to the delight of their users, Netflix eventually had a “Stamos” takeover.



A photo posted by John Stamos (@johnstamos) on


Obviously the day was all in celebration for April Fool’s, and brought both Netflix and Stamos attention for their antics.  Both parties benefitted, and social media surely enjoyed their fun.

Locally, Florida universities jumped at the chance to prank their students and alumni, as Florida International University, and the University of Florida with Florida State University created extravagant April Fool’s Day jokes to go down in history.

Florida International University poked fun at all of Miami, posting a video on their social media of a “new major,” perfect for those looking for “keys to success.” The video, sharing the “305 till I die, Miami Studies” major video was a hit across South Florida, shared over nine thousand times.

At the University of Florida, nine thousand private dollars were used to fund this year’s April Fool’s Day prank.  UF president Kent Fuchs and almost 60 others worked together to create a series of videos “combining” UF and Florida State University, creating an uproar among both Gators and Seminoles. The videos, viewed over 400,000 times on Facebook, sparked a dialogue across Florida, as people refused even a joke of the idea.  Multiple news outlets picked up the story, like the Tampa Bay Times and CBS Miami.

Unfortunately, not all brands can pull off April Fool’s Day pranks, and even powerhouses like Google can stumble in marketing.  Google’s attempt at April Fool’s Day 2016 was more than a fail, creating issues among Gmail users. The joke – known as Mic Drop – caused emails to be hidden from recipients, which is more than a small gag, but rather a problem.  Users berated Google, as even people’s job security was threatened by the tool.  The entire endeavor really backfired on Google, effectively pranking themselves, causing huge losses for the online empire.


April Fool’s Day is meant to be a light-hearted, silly affair.  Some companies can effectively prank their users, but maybe some should stick to Whoopie cushions.



Sofia Herrero