UniVista Insurance’s press conference announcing the hiring of social media sensation Marco “Marko” Perez as its brand ambassador was attended by more than 20 reporters, signaling a big success. The media reported on the addition of Marko through social media, according to Influence Communications, which organized the event at UniVista’s corporate headquarters, 528 NW Seventh Ave.
The addition of Perez, who has 5.6 million followers on Instagram, is part of a push by UniVista Insurance to expand its reach across both social media channels and digital networks. The press conference also included Spanish-language entertainer Jose Carlucho, who hosts a new variety show on the newly launched UniVista.TV, the new Internet network which Influence Communications is also promoting. In its first two months, UniVista.TV has generated more than 4 million views.
UniVista Insurance is also getting the word out on its expansion into California with the help of Influence Communications, which specializes in Spanish-language media and community outreach.
Launched in 2009 under the leadership of Ivan Herrera, the company generated $76 million in gross revenue in 2018, up from $64 million in gross in 2017. Today, the company has 122 locations in Florida including more than 15 corporate offices, 107 franchises and three call centers. UniVista employs 1,114 men and women including 220 licensed agents. In 2019, South Florida Business Journal ranked UniVista Insurance in the Top 42 of its Top Private Companies.