The Florida Vocational Institute (FVI) is a unique educational institution whose purpose is to create real, lifelong career futures for Miamians through affordable training and employable skill development.
FVI hired Influence Communications just one week before their HeyCuba! Hackathon, a three-day competition between more than 100 coders focused on building apps and tools to expand Cuba’s Internet access. With less than a week to achieve our goal of securing coverage across all media platforms, Influence Communications beat all odds, obtaining impressive local, national and international media coverage, in both print and TV, for FVI.
Prior to working with Influence Communications, FVI tried working with other integrated marketing firms, which were not able to find the right angle to increase FVI’s media presence and improve brand penetration. FVI realized they needed a local company with extensive, proven contacts in the media – both Hispanic and General Market – and the community, both grasstops and grassroots. We are currently leveraging this success for new coverage and thought leadership placement for FVI staff and students.
Influence Communications excels at creating meaningful media opportunities across markets to share the stories our clients miss with typical agencies. The HeyCuba! Hackathon was featured on dozens of media outlets, including: Univision23, Telemundo 51, Diario las Américas, El Nuevo Herald, the Miami Herald, Miami New Times, South Florida Business Journal, America Teve, 20 Minutos, EFE news agency, Terra.es, among outlets across the hemisphere.
Check out coverage of the Hackathon below: