Objective: To generate awareness of the newly constructed Doral Government Center in the City of Doral, as well as highlight the amenities and features of the state-of-the-art building complex. The building, Silver Leed certified, was constructed to reflect the rich, local culture of the residents of Doral and highlight transparency in Government, and the Grand Opening events of the Government Center aimed to embody those aspects of the City. Influence Communications also assisted in the planning and execution of the Doral Government Family Day, a free all-day family fair.
Strategy & Tactics: Influence Communications worked closely with targeted media outlets all over South Florida to raise awareness about the new Doral Government Center leading up to the Grand Opening events. To complete this integral step, Influence Communications leveraged established relations with media partners. An exclusive, private tour of the building was scheduled for the media, before any member of the public was allowed to see the facility to ensure positive pre-coverage before the Grand Opening events, which consisted of a Ribbon Cutting Ceremony as well as a Free Family Day Open House. For the ribbon Cutting Ceremony, Influence Communications assisted in the securing of the attendance of VIPs , elected officials and members of the community, as well as handling media. Influence Communications also assisted with the planning and execution of the Doral Government Family Day, a free all-day family fair with music, food and entertainment for the little ones, as well as tours of the new Doral Government Center for the general public, making sure that everyone was treated as a VIP on that very special day.
Results: The City of Doral Government Center Media Tour, Grand Opening and Free Family Fun Fair were a success, welcoming thousands of residents, visitors, VIPs and members of the media to the new home of the City of Doral. Media coverage was secured in publications such as The Miami Herald and Ciudad Doral, as well local radio and television stations.
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