On November 5, 2013, the City of Miami voters had to decide if they would allow a local company, Grove Bay Investment Group, to spend $17.9 million of its own private money to improve the waterfront property in the Coconut Grove Waterfront. Influence Communications handled the strategic communications and media relations for this successful campaign. Influence designed and executed the earned media campaign, trained spokespersons, educated reporters and scheduled interviews. Taking into account the diversity of the voters in the City of Miami, Influence created a media campaign targeting Hispanic voters, which included several interviews in Hispanic radio and articles in El Nuevo Herald and Diario las Americas. But we didn’t forget about the English-language media: The Harbour in Historic Coconut Grove renderings were featured in the front page of the Miami Herald, which also endorsed the plan and the plan was featured in local television, including an extensive piece on WPLG Channel 10. This targeted plan led Miami voters to approve the initiative to build a new public park, a new public pier, a new public baywalk along the water, more boat docks and three new restaurants and neighborhood shops – all open to the public.