All posts in “Blog Post”


UniVista Insurance Has Big Success with More than 20 Reporters at Press Conference For New Brand Ambassador Marco “Marko” Perez

UniVista Insurance’s press conference announcing the hiring of social media sensation Marco “Marko” Perez as its brand ambassador was attended by more than 20 reporters, signaling a big success. The media reported on the addition of Marko through social media, according to Influence Communications, which organized the event at UniVista’s corporate headquarters, 528 NW Seventh Ave.
The addition of Perez, who has 5.6 million followers on Instagram, is part of a push by UniVista Insurance to expand its reach across both social media channels and digital networks. The press conference also included Spanish-language entertainer Jose Carlucho, who hosts a new variety show on the newly launched UniVista.TV, the new Internet network which Influence Communications is also promoting. In its first two months, UniVista.TV has generated more than 4 million views.
UniVista Insurance is also getting the word out on its expansion into California with the help of Influence Communications, which specializes in Spanish-language media and community outreach.
Launched in 2009 under the leadership of Ivan Herrera, the company generated $76 million in gross revenue in 2018, up from $64 million in gross in 2017. Today, the company has 122 locations in Florida including more than 15 corporate offices, 107 franchises and three call centers. UniVista employs 1,114 men and women including 220 licensed agents. In 2019, South Florida Business Journal ranked UniVista Insurance in the Top 42 of its Top Private Companies.





Welcome Our New Intern – Gianmarco Paranzino

Welcome to our new intern, Gianmarco!

Influence Communications is happy to announce the addition of a new intern, Gianmarco Paranzino, who is a current student at Miami-Dade College studying Mass Communications and Journalism with an emphasis on Public Relations. Gianmarco previously attended Ronald Reagan Doral Senior High, where he served as the school’s Newspaper Editor-In-Chief, as well the school’s yearboo+k Sports Editor.

Additionally, Gianmarco is a current drilling reservist in the United States Marine Corps and serves as a Field Radio Operator attached to the 4th Air Naval Gunfire Liaison Company. Providing airborne fire support and liaison unit capabilities, and having participated in overseas training exercises to assist partner nation readiness.

At Influence Communications, Gianmarco works as a Public Relations Intern assisting the rest of the team through daily tasks such as social media, administrative tasks, working with clients, press releases and more. You can follow Gianmarco on Instagram at @gman_miami. We are excited to have him on board!


vote aqui

The number of Hispanic voters is growing in Florida, and Influence knows how to reach them

According to a study published today in El Nuevo Herald  and the Miami
Herald, the number of Hispanic voters in Florida increased by 81 percent between the 2014 midterm elections and
2018. Now more than ever, it is important to reach this population of effective voters,
an area in which Influence Communications has stood out since its inception a decade ago.

The latest census conducted in the United States shows that the Hispanic population
increased by 57.4 percent and the number of Hispanics who registered to vote as
independents increased by 101 percent, which means that this group is the greatest in
electoral growth in Florida ahead of the 2020 elections.

The specific information on Hispanics was compiled by Univision and Political Data Inc.
and shows that campaigns and candidates who invest from the beginning in the Spanish
media and in advertising efforts in Spanish are reaching more potential voters than ever
before. That is why Influence has always included a robust marketing and
communication plan for Hispanics in all the electoral campaigns at the local and state
level in which it has participated, resulting in a high proportion of campaign triumphs.
Influence Communications is a communications strategy agency that has grown with our
community, made up of an elite team of professional consultants with decades of
experience, advising numerous political campaigns that every day more are affected by
the Hispanic Vote in the United States.

To learn more about our capabilities and campaign strategies targeting Hispanics, please contact us.

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Influence President Helena Poleo discusses Venezuelan crisis on This Week in South Florida

Influence Communications President and Venezuelan issues analyst Helena Poleo was a guest on Local 10, where she discussed the ongoing political and social crisis in her homeland of Venezuela. Poleo analyzed the international situation surrounding the crisis in Venezuela and spoke about the constant attacks against free press in Venezuela, pointing out that her family’s newspaper, El Nuevo PaÍs and magazine Zeta had to cease publication in November of 2017 due to constant attacks on behalf of the Maduro regime against her family and their reporters and staff.


See the segment here:

Marketing to Hispanics in Spanish remains the most effective way to reach them

By Helena Poleo, President Influence Communications

Is it really necessary to have a Spanish-language campaign to reach Hispanics when considering marketing and public relations?  As one of the premiere public relations and marketing firms focusing on the Hispanic market, we get this question from clients all the time.

And the answer is, quite simply: Yes!

As this article in Forbes magazine highlights, although Hispanic immigration has slowed down, and we all have seen several data points demonstrating that more young Hispanics are speaking more English and consuming media in English, the fact remains that to reach these consumers and voters effectively, marketers and PR specialists must target them with tailored campaigns in Spanish.

The article points to a “Facebook IQ” study conducted by Latinum Network, which, amongst other findings, states that ads targeting Hispanics in Spanish significantly increase their interest in purchasing products. Also, 58% of Spanish-dominant Hispanics and 48% of bilingual Hispanics think that brands that reach out to the segment in Spanish demonstrate they value the Hispanic community.

But just translating an English campaign to Spanish doesn’t work, which is one explanation as to why some Spanish language campaigns don’t seem to bring such a robust ROI as English-language campaigns.

The Facebook IQ study points out that “Hispanic consumers don’t want to be exposed to mere translations of messages from English to Spanish; they want to receive messages that reflect their culture, and this message should also be reflected when casting actors who speak Spanish, with the usage of humor, and in situations that consumers can relate to from a cultural standpoint.”

Therefore, to reach Hispanics effectively, clients must invest in a separate, tailored marketing campaign for Hispanics, and possibly for each different nationality of Hispanics they are hoping to reach.

Influence Communications specializes in creating tailored campaigns to reach the growing Hispanic demographic in South Florida and nation-wide. If you would like to find out how Influence can take your marketing efforts to the next level, please contact us.

We also encourage you to read the Forbes article here:

Influence Communications Celebrates Florida Bike Month

Photo credit Liam Crotty Photography

Photo credit Liam Crotty Photography

March is Florida Bike Month! Everywhere else in the country, bicycling is celebrated in May, but because of our year-round sunny weather, Floridians have chosen to honor two-wheeled transportation in the Spring.

Every year brings new opportunities to ride for fun, fitness, and transportation. The Influence Team encourages you to join us: dust off your bicycle or pick up a CitiBike and check out these free, family-friendly events.

On Friday, March 3rd, celebrate Bike to Work Day! Meet up with elected officials, public health advocates, and members of the Miami-Dade County Policy bicycle patrols for a fun ride from the Coconut Metrorail Station (US-1 & SW 27 Avenue) into Downtown Miami. Free refreshments, giveaways and bicycle checks start at 7:15 and the ride leaves at 8:45am.

This is a special opportunity to connect with local officials and let them know your feelings about transportation policy.

On Saturday, March 11th, Bike The Underline with the Baptist Health Underline Cycling Club! Suitable for all ages, the ride ends in a festival of fitness and public space including ‘live bike art’, live music, food trucks and more.

When completed, together with the Ludlam Trail, the Underline will connect ‘The Miami Loop’ with over 15 miles of off-street bicycle paths. How cool is that?

The City of North Miami Beach is joining the open streets revolution! On Sunday, March 19th, the city will designate a section of NE 19th Ave at 169th Street as park space. Closed to cars, the street will be transformed into a temporary linear part for walking, playing, and bicycling!

Did you know that Influence principal Kathryn Moore has organized more open streets than anyone else in Florida? If you’d like to bring a ‘ciclovía’ to your community, contact us here.

For more ways to participate in Florida Bicycle Month, as well as a list of local bike shops and organizations, visit

To support a local nonprofit working to making bicycling more accessible to kids and adults, regardless of income, visit the Recyclable Bicycle Exchange at

Influence principals recognized for their work in the community

Influence Communications founders Helena Poleo and Andre Sebastian Rodriguez were honored by the Toys for Kids Miami Foundation for their philanthropy.

Influence Communications founders Helena Poleo and Andre Sebastian Rodriguez were honored by the Toys for Kids Miami Foundation for their philanthropy

Doral Councilwoman Christi Fraga and Influence Communications President Helena Poleo during the TFKM Annual Gala

Influence Communications President, Helena Poleo, and CEO, Andre Rodriguez, were recognized by the Toys for Kids Miami Foundation (TFKM) for their leadership, dedication and support for education and the community during the organization’s Annual Benefit Gala held on November 18 in Doral, Florida.

“It is an honor to be recognized by an organization such as TFKM, which helps thousands of families in our community,” said Poleo.

Through community events such as backpack giveaways and toy drives, TFKM strives to help disadvantaged children in our community and their families. The events also foster an atmosphere of community that many of these kids have never experienced before. Having someone who believe in your ability to succeed is paramount to a child’s development. TFKM Supports over 3000 needy children, students and their families.

“We look forward to continuing our work with TFKM to help families all over our county who depend on this organization to make ends meet,” said Rodriguez.

Visit Toys for Kids Miami Foundation to learn more.

Kathryn Moore, Andre Rodriguez, Helena Poleo and Oscar Musibay at the Toys for Kids Miami Foundation Annual Gala

Art of Black Miami Launches at Barlington Group Headquarters in Little Havana

Art of Black Miami Reception at Futurama 1637 Galleries

The third annual Art of Black Miami event series, opening in tandem with Miami Art Week and Art Basel, was officially launched on Tuesday, November 15 in Little Havana, a neighborhood that has drawn significant artistic influence from the African diaspora.

The reception was hosted by Viernes Culturales, Barlington Group and The Greater Miami Convention & Visitors Bureau (GMVCB) at Futurama 1637 Galleries. At the gallery, guests of all backgrounds explored the importance of black art in the diverse mélange of art genres in Miami.

The event was also a preview of the upcoming Umbrellas of Little Havana Art Festival to be held Dec 2 – 4 at the Futurama 1637 Art Galleries, 1637 SW 8th St. The exhibition will showcase 36 beautiful patio umbrellas hand painted by local artists, an initiative of Viernes Culturales.

Carole Ann Taylor, founder of the Art of Black Miami series, introduced it as a vehicle to, “make sure we are represented in our art and in our culture.” President and CEO of GMCVB, Bill Talbert and Connie W. Kinnard, Vice President of Multicultural Tourism & Development at GMCVB echoed her message.

Attendees enjoyed Azúcar ice cream, scrumptious hors d’oeuvres, and vodka watermelon cocktails as they mingled with exhibiting artists at Barlington Group’s headquarters.

While Art of Black Miami features internationally renowned artists, it also showcases the work of local artists from historic neighborhoods including Little Haiti, Overtown, Coconut Grove, Wynwood and Opa-Locka. “We believe that great art transforms the world and the communities we live in; it is up to us to bring Art Basel into our neighborhoods and our neighborhoods into Art Basel,” said Graylyn Swilley-Woods, interim Vice President of the Multicultural Tourism Department at GMCVB.

The second event of the series, titled ‘Sustaining Local Art Institutions and Initiatives,’ will be moderated by Art of Black Miami curator Ludlow Bailey and will take place Friday, December 2nd at Yeelen Gallery.

Visit Art of Black Miami to learn more.

Ludlow Bailey, Graylyn Swilley-Woods, Dexter Bridgeman and Connie Kinnard pose with other Art of Black Miami creators

Ludlow Bailey, Graylyn Swilley-Woods, Dexter Bridgeman and Connie Kinnard pose with other Art of Black Miami creators

Editor de El Nuevo País denuncia que Nicolás Maduro busca cerrar su periódico

Contacto de Prensa: Helena Poleo,, (954) 559-3079

Nota a la prensa: Francisco Poleo, director de El Nuevo País, está en Miami y disponible para entrevistas.

El presidente Nicolás Maduro ordenó el sábado 9 de octubre del 2016 en Caracas, a su ministro de Petróleo y presidente de PDVSA, Eulogio Del Pino, demandar a los dueños de un periódico venezolano, al que no citó, pero al que se refirió como “dirigido desde Miami” por difundir información que considera falsa sobre la petrolera.

El editor de El Nuevo País, Rafael Poleo, aclaró que Maduro se refiere a su periódico, El Nuevo País, diario al que busca cerrar y que el mismo día de la denuncia del Presidente de Venezuela publicó un informe de Bloomberg sobre el fracaso de Petróleos de Venezuela (PDVSA) en conseguir financiamiento extranjero. Esa información de la cadena estadounidense dio pie al titular principal del periódico venezolano.

La familia Poleo se encuentra exiliada en Miami a raíz de la persecución en su contra por el gobierno chavista.

Poleo aseguró que “Maduro llama la atención mundial sobre la situación de PDVSA” al escoger “cerrar El Nuevo País” y agregó que la “polémica internacional” por el cierre del diario “será el relato de como el madurismo acabó con la industria petrolera venezolana”.

Maduro indicó, por su parte, que el periódico a demandar es parte de una “campaña contra Venezuela” que, asegura, busca “destruir las posibilidades financieras y de desarrollo de PDVSA” y dijo que no tolerará que “se siga conspirando con la mentira para dañar” al país, por lo que se deberá “aplicar la justicia para dejarlos (al periódico) en el hueso”.

Tras el anuncio de Maduro, el ministro de Petróleo publicó un mensaje en su cuenta de Twitter en el que reiteró que iniciará “medidas legales contra información de prensa que inventa infamias contra PDVSA”.

Esa misma semana, el lunes 3 de octubre, el presidente venezolano arremetió contra El Nuevo País, blandiendo una edición del diario, acusándolos de ser “el periódico de la derecha y de (Henry) Ramos Allup”. El presidente de la Asamblea Nacional respondió “claro que es mi diario oficial. Ahí escribo y opino sin censura y no lo ha podido acallar ni comprar el régimen”.

Los ataques del chavismo contra El Nuevo País se remontan a principios del actual régimen, en 1999, y han recrudecido este año, volviéndose uno de los blancos favoritos del Presidente de la República. Jesús Torrealba, secretario ejecutivo de la Mesa de la Unidad Democrática, colocó en su cuenta en Twitter la primera página de El Nuevo País que enfureció el sábado a Maduro y dijo “por esta primera plana Maduro ordenó demandar a El Nuevo País. No tiene con qué discutir y esgrime el garrote judicial. No callarán a Rafael Poleo”. Mitzi Capriles de Ledezma, esposa del Alcalde Metropolitano de Caracas y preso político, puso en la misma red social un par de primeras páginas polémicas de El Nuevo País junto al siguiente mensaje: “Es muy grande el miedo a Rafael Poleo y El Nuevo País porque dicen la verdad de lo que pasa en Venezuela y no se rendirán jamás”.

Ante la arremetida, Poleo respondió a Maduro:

“Desgraciada evolución de PDVSA indujo a perspicaces tituladores de El Nuevo País a abrir con que perdimos única fuente de ingresos significativos. Podría discutirse si, como titula El Nuevo País hoy (sábado 8 de octubre), perdimos a PDVSA, o es que PDVSA simplemente murió. Por eso, el presidente Nicolás Maduro, en cadena nacional, ordena a Eulogio Del Pino, presidente de la estatal petrolera, demandar a El Nuevo País por reproducir informe de Bloomberg sobre colapso de PDVSA. Informe, por cierto, publicado por una cadena internacional y reproducido en la prensa mundial, pero por el cual solo se nos ataca a nosotros. Es decir, Maduro mueve sus jueces para cerrar El Nuevo País. Hace unos días Maduro ya asomó su intención de cerrarnos cuando al mostrar una edición del diario por televisión lo llamó ‘el periódico de la oposición’. No seríamos el primer periódico cerrado por una dictadura. La operación contra El Nuevo País es uno de los últimos actos de gobierno de Nicolás Maduro”.