The activity of producing advertisements
for commercial products or services.
The best advertising does more than boost sales, it turns brands into icons. Whether it’s radio, digital, print, out-of-home or a 30-second TV spot, a great campaign is only as great as its media buy. From finding the right channel mix to negotiation to media buying and value-added incentives, we make media dollars go farther and work harder.
The media buying department negotiates and buys advertising time and/or space required for a successful advertising campaign. This includes TV and radio, outdoor (billboards, posters, guerrilla), magazine and newspaper insertions, internet banners and takeovers, and anywhere else an ad can be placed.
Media Research: Having a vast array of media outlets at our disposal, both traditional media and new media, we research to determine how best to spend the allotted budget. This includes research on the target audience and what type of medium will work best to reach the largest amount of consumers with the most effective method. Traditional media include radio, TV, magazines, newspapers, and out of home. New media include Satellite TV, cable TV, Satellite radio and internet.
Media planning: What to buy? We evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the clients particular product or service objectives. Based on our research, we establish a media plan.
Media Buying: Our media department has vast experience locally, regionally and nationally. We optimize what we buy and choose the quality of the medium by target audience. We negotiate and purchase time and advertising space to suit our clients’ needs and goals.